PROMOTIONAL HANDOUT | Houseal Lavigne Products and Solutions
Houseal Lavigne is a B2B professional services and technology firm providing urban planning, geospatial, and SaaS solutions to municipalities, government agencies, developers, and other organizations. In preparation for the 2026 ESRI UC conference I created these three handouts as a series promoting Houseal Lavigne's primary products and solutions.
The first in green is a general overview of the company and its values. In blue, Euclid HL is an AI-powered planning and zoning platform that helps communities quickly answer questions about zoning, land use, and regulations using cited local codes, plans, and GIS mapping. In pink, PlaceEngine HL is an AI-powered production platform that turns existing ArcGIS data, 3D models, and GIS analysis into publication-ready plans, reports, presentations, and high-quality visualizations—faster and with less manual production work.
1. Overview
A series of three promotional handouts designed to communicate Houseal Lavigne’s professional services, AI-powered platforms, and technology solutions to prospective clients across conferences, sales presentations, and ongoing business development efforts.
2. Challenge & Strategy
Houseal Lavigne serves municipalities, government agencies, developers, and other organizations through urban planning, geospatial technology, and SaaS solutions. The challenge was to translate complex services and technical capabilities into accessible, compelling B2B marketing materials that could support both in-person introductions and ongoing sales conversations.
3. Creative Execution
Developed a coordinated series of three handouts, each with a distinct visual identity within a cohesive campaign. The green handout introduces the firm's capabilities and values; the blue handout highlights Euclid HL, an AI-powered planning and zoning platform; and the pink handout showcases PlaceEngine HL, an AI-powered production platform that transforms GIS data and 3D models into publication-ready plans, reports, presentations, and visualizations.
4. My Role
Led the creative development and design of the handout series, establishing the visual direction, developing layouts, and translating complex technical offerings into clear, audience-focused marketing collateral. Balanced product-specific messaging with a consistent brand identity, creating versatile materials for conference distribution, sales outreach, and client conversations.
5. Impact
Created a reusable suite of B2B marketing assets used across multiple conferences and ongoing sales efforts. The handouts provide a consistent, accessible way to communicate Houseal Lavigne's core services and technology solutions, supporting business development and helping prospective clients understand the value of its offerings.
